KKrizia is a line for younger consumers from the Italian brand Krizia, founded in Milan in 1954 by Mariuccia Mandelli. It first appeared in the Spring/Summer 2021 collection and has since been distributed through channels centered on China. While using Italian fabrics, much of its collections are produced in China, and its sales network includes standalone stores in Shenzhen, Shanghai, and Hangzhou.
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KKrizia
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- Country
- Italy
- Category
- Related brands
Primary categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 1 brands
- Founded
- 1954
Year
Brand
Category
Description
1954
Krizia
Parent brand
Clothing
An offshoot line relaunched for younger consumers
Launched in Spring/Summer 2021 as a line for younger consumers of Krizia, it relaunched in
Launched in Spring/Summer 2021 as a line for younger consumers of Krizia, it relaunched in 2024 with a revised logo. It reorganized its expansion with a focus on the Chinese market, taking forward the parent brand’s history while updating the brand for a new customer base. In relation to the main Krizia line, it is positioned as a current offshoot connecting with younger generations and also plays a role in reorganizing its international expansion.
1954
Parent brand
Krizia
Clothing
An offshoot line relaunched for younger consumers
Launched in Spring/Summer 2021 as a line for younger consumers of Krizia, it relaunched in
Launched in Spring/Summer 2021 as a line for younger consumers of Krizia, it relaunched in 2024 with a revised logo. It reorganized its expansion with a focus on the Chinese market, taking forward the parent brand’s history while updating the brand for a new customer base. In relation to the main Krizia line, it is positioned as a current offshoot connecting with younger generations and also plays a role in reorganizing its international expansion.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Frequently asked questions about KKrizia
Country of origin, founding year, categories and parent brands.
KKrizia is from Italy.
KKrizia was founded in 2021.
KKrizia covers the following categories: Clothing.
KKrizia is a sub-brand of Krizia.