szu
Page language: English

Heaven by Marc Jacobs

Basic information

Country
United States
Founded
2020

Overview

Heaven by Marc Jacobs is a line by the US fashion brand Marc Jacobs, launched in 2020. Art director Ava Nirui was involved, and the line primarily offers unisex clothing and accessories, as well as curating cultural items such as books and magazines.

Concept

Heaven is a world within our Marc Jacobs world.

Parent brands

  • Marc Jacobs 1984

    Launched in 2020, Heaven by Marc Jacobs began as a collaboration-oriented line for younger audiences involving Ava Nirui, with small-batch drops centered on T-shirts, knitwear, bags, and jewelry. Within the brand, it is positioned beneath Runway and The Marc Jacobs as a tier that engages with culture and appeals to Generation Z. A dedicated Heaven section is still available on the official website.

    A collaboration-focused derivative line for younger audiences