Fashion brand directory szu
Page language: English

Iceberg

Share
X (opens in a new tab) Threads (opens in a new tab)

Link copied

Could not copy. Select and copy the link below.

Country
Italy
Founded
1974 1970s
Category
Clothing Bags Accessories Footwear Fragrance
Related brands
Clothing brands founded in the 1970s Clothing brands from Italy

Primary categories

Related categories

Overview

Iceberg is a fashion brand founded in Italy in 1974 by Giuliana Marchini Gerani and Silvano Gerani. Centered on sportswear, it offers menswear and womenswear as well as KIDS and ICEBERG JEANS, and officially embraces “innovazione e ottimismo quotidiano” as its brand philosophy. James Long currently serves as creative director, and the brand has continued to present itself over the years through an urban sports sensibility.

Concept

Innovation and everyday optimism

Iceberg characteristics

Iceberg: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Iceberg

Sporty & sportswear
Sportswear and styles inspired by physical activity.
Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Streetwear
Elements of streetwear, skateboarding and hip-hop.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Iceberg relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
1986-2002
1986 Sub-brand
ICEBERG JEANS
Clothing

A street-oriented spin-off line for everyday wear

Debuting in 1986, ICEBERG JEANS is a spin-off line that relaunched within ICEBERG as a sep

Debuting in 1986, ICEBERG JEANS is a spin-off line that relaunched within ICEBERG as a separate, more street-oriented line, and is currently being developed again under James Long. Its official offering centers on denim while extending to outerwear, knitwear, tailoring, casualwear, and accessories, and includes bags and small goods referencing 1990s logos. It serves a role closer to the everyday wardrobe than the main ICEBERG line.

2002 Sub-brand
ICEBERG JUNIOR
Clothing

A brand spin-off line focused on kidswear

ICEBERG JUNIOR is ICEBERG’s kidswear line, with the official website featuring a Spring/Su

ICEBERG JUNIOR is ICEBERG’s kidswear line, with the official website featuring a Spring/Summer 2025 lookbook and product range. The brand positions kidswear as an area close to the DNA ICEBERG has upheld for 50 years, shaping its offerings for children through BOY/GIRL categories and ongoing collaborations with Looney Tunes. It is a spin-off line for a different age group from the main adult line.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Brands with the same designer

Courrèges France Founded in 1961 Clothing In common Brands with the same designer
Max Mara Italy Founded in 1951 Clothing In common Brands with the same designer
Sportmax Italy Founded in 1969 Clothing In common Brands with the same designer

Clothingbrands fromItalyfounded in1974

Alberta Ferretti Italy Founded in 1974 Clothing In common Clothingbrands fromItalyfounded in1974
FILA WHITE LINE Italy Founded in 1974 Clothing In common Clothingbrands fromItalyfounded in1974
Mason's Italy Founded in 1974 Clothing In common Clothingbrands fromItalyfounded in1974
Prestige Woman Italy Founded in 1974 Clothing In common Clothingbrands fromItalyfounded in1974

Brands from Italy founded in 1974

Buttero Italy Founded in 1974 Footwear In common Brands from Italy founded in 1974

Frequently asked questions about Iceberg

Country of origin, founding year, categories and parent brands.

Related keywords

Wearers and lines

Menswear Womenswear

Related links

Brands from Italy Brands founded in 1974 Brands founded in the 1970s Brands from Italy founded in 1974 Brands from Italy founded in the 1970s Clothing brands Clothing brands from Italy Clothing brands founded in the 1970s