Max Mara

Max Mara Bridal is a collection that brings Max Mara’s approach to tailoring and materials to the special occasion of a wedding. It offers accessories in addition to wedding attire, and also provides Wedding Concierge, a service that adjusts purchased items in store. It differs in purpose from Max Mara Studio, which includes dresses and coordinated sets that can also be worn to the office or ceremonies; it is a special line centered on wedding-day attire and fittings.

Max Mara Eyewear is a line that extends Max Mara’s offering into accessories through sunglasses and eyeglasses, separately from its clothing collections. The group’s history records the addition of an eyewear collection in 1998, and eyewear continues to be presented as a distinct category in the official accessories range. It offers multiple shapes using materials such as acetate and metal, complementing clothing from Max Mara, Studio, 'S Max Mara, and Weekend Max Mara. Unlike the clothing-focused lines, it is a specialist category for accessories worn around the face.

Sportmax is a brand of Max Mara Fashion Group, presented under a name separate from Max Mara’s own collections. It emerged in 1969 against the backdrop of the “POP” collection for young women, with tailoring, material experimentation, and a coordinated wardrobe at its core. Its inspirations from American sportswear and London youth culture also shaped a direction distinct from the parent brand’s signature coats and polished ready-to-wear. Within the group, it is an independent brand that foregrounds contemporary design and material expression.

Weekend Max Mara began in 1983 as a line derived from Max Mara’s main collection, starting with casualwear and outdoorwear for leisure. It later developed into a lifestyle brand with its own identity and now offers a broad range of ready-to-wear and accessories. It extends the parent brand’s refined coats and tailoring into more relaxed ways of dressing and a wider variety of settings. In contrast to Max Mara Studio, which is oriented toward the office and formal occasions, and 'S Max Mara, which is distinguished by its technical materials, its focus is on casual, everyday-oriented offerings.

MAX&Co. is one of the brands operated by Max Mara Fashion Group and is an independent brand within the group, rather than a sub-collection of Max Mara itself. The group records 1981 as the year the brand was founded and describes it as offering a versatile wardrobe inspired by the lifestyle of contemporary women. As a brand distinct from Max Mara’s luxury collections centered on coats and tailoring, it adds a diverse range of everyday clothing options to the group’s lineup.

'S Max Mara, as one of Max Mara’s collections, offers everyday wardrobe pieces incorporating technical materials and functional design. Its range includes coats, knitwear, and printed dresses, and is characterized by a balance of ease and refinement. While Max Mara Studio focuses on dresses and blazers and also caters to office and formal occasions, and Weekend Max Mara is rooted in leisure and outdoor activities, 'S Max Mara covers urban daily wear that makes use of materials and functionality.

Max Mara The Cube is an integrated collection of outerwear and accessories launched in 2008, centered on padded jackets. It includes gilets, parkas, and reversible outerwear, and incorporates water-repellent materials and CAMELUXE padding made using surplus materials from iconic coats. It extends Max Mara’s coatmaking into everyday outerwear that offers lightness and functionality. Unlike Max Mara Atelier, which focuses on coat materials and craftsmanship, it is centered on practical outerwear and related accessories.

Max Mara Atelier is a collection centered on Max Mara’s coatmaking, with a deeper focus on material selection, tailoring, and attention to detail. According to the official description, it is characterized by coats made in Italy, high-quality materials, restrained details, and careful craftsmanship. While the parent brand offers a broad range of ready-to-wear, including classic coats, this collection is positioned with a specific focus on coat structure and finish. Unlike Max Mara The Cube, which centers on padded jackets and performance fabrics, it is a coat collection focused on materials and tailoring.

MM by Max Mara is a ready-to-wear name derived from Max Mara, with records showing that it was involved in launching a line at Max Mara Spa from 1994 to 1996. It is not listed in Max Mara’s current official collection listings, so its current status as an official line and its current division of roles with Studio, 'S Max Mara, and Weekend Max Mara cannot be confirmed. It is appropriate to distinguish it as a past line derived from Max Mara, rather than conflating it with descriptions of current lines.

Max Mara Studio is a collection that adapts the parent brand’s tailoring and use of materials for polished everyday dressing. It offers dresses with clean silhouettes, blazer-and-trouser sets, blouses, and skirts, suited to a wide range of occasions from the office to ceremonies. Unlike 'S Max Mara, which offers relaxed wear using technical materials, and Weekend Max Mara, which centers on leisure and outdoor activities, it is positioned around feminine dressing and versatility across occasions.