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Max Mara Atelier

Max Mara Atelier

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Country: Italy
Founded: 2009 2000s
Category: Clothing
Related brands: Clothing brands founded in the 2000s Clothing brands from Italy

Overview

Tagline

Quietly she makes her presence felt.

Max Mara Atelier is Max Mara’s couture line, a collection that focuses on one “coat” each season. It began in 2009, originating from an idea by Laura Lusuardi, and is produced at its base in Reggio Emilia. Centered on private luxury and craftsmanship, it primarily offers Italian-made coats. Many parts of the production process are also handmade, with around 80% said to involve handwork. Max Mara itself was founded by Achille Maramotti in Reggio Emilia in 1951.

Concept

Max Mara Atelier is the embodiment of a private kind of luxury, considered design and fine craftsmanship.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1951

Year Brand Category Description

1951

Max Mara

Parent brand

Clothing

A coat-centered collection with a deeper focus on materials and tailoring

Max Mara Atelier is a collection centered on Max Mara’s coatmaking, with a deeper focus on

Max Mara Atelier is a collection centered on Max Mara’s coatmaking, with a deeper focus on material selection, tailoring, and attention to detail. According to the official description, it is characterized by coats made in Italy, high-quality materials, restrained details, and careful craftsmanship. While the parent brand offers a broad range of ready-to-wear, including classic coats, this collection is positioned with a specific focus on coat structure and finish. Unlike Max Mara The Cube, which centers on padded jackets and performance fabrics, it is a coat collection focused on materials and tailoring.

1951 Parent brand

Max Mara

Clothing

A coat-centered collection with a deeper focus on materials and tailoring

Max Mara Atelier is a collection centered on Max Mara’s coatmaking, with a deeper focus on