Incarnation

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Overview

incarnation is an Italian leather brand founded in Florence in 2009 by Keita Ogawa, who gained experience working for a leather manufacturer. The brand began presenting collections in Paris for Fall/Winter 2010 and focuses primarily on leatherwear, shoes, and accessories. It works with Italian artisans and handles the entire process, from material development to processing.

Concept

A commitment to respecting leather culture, engaging with materials while exploring new ideas, and continuing to make products by hand without relying on outsourcing.

Incarnation characteristics

Incarnation: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Incarnation

Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.
Luxury & heritage
Position in the luxury market and connections to fashion history and culture.
Minimal & basics
Minimal design and clean everyday staples.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Incarnation relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Incarnation

Country of origin, founding year, categories and parent brands.

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Features and values

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