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DSQUARED2 EYEWEAR

DSQUARED2 EYEWEAR

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Country: Italy
Founded: 2009 2000s
Category: Eyewear
Related brands: Eyewear brands founded in the 2000s Eyewear brands from Italy

Overview

Tagline

Born in Canada, Made in Italy

DSQUARED2 Eyewear is the eyewear line of DSQUARED2, a brand established in Milan by twin designers Dean & Dan Caten, who are from Toronto, Canada. DSQUARED2 itself launched in 1995, signed an eyewear licensing agreement in 2008, and presented its first sunglasses collection in 2009. Today, it focuses on sunglasses and optical frames and is supplied to global markets through its partnership with Safilo. The brand as a whole champions “Born in Canada, Made in Italy” and is characterized by a world that contrasts sporty and glamorous, relaxed and flamboyant elements.

Concept

A seamless blend of contrasts: sporty yet glamorous, laid-back yet extravagant, masculine yet feminine.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1995

Year Brand Category Description

1995

DSQUARED2

Parent brand

Clothing

A men's and women's eyewear line

Within DSQUARED2’s accessories, EYEWEAR is a category offered for both men and women, cent

Within DSQUARED2’s accessories, EYEWEAR is a category offered for both men and women, centered on sunglasses and optical eyewear. Models such as Hype and Icon New Generation are featured. It offers items for the face through a channel separate from the clothing collections and is positioned as an adult accessories line, distinct in role from the kids’ line and the main apparel line.

1995 Parent brand

DSQUARED2

Clothing

A men's and women's eyewear line

Within DSQUARED2’s accessories, EYEWEAR is a category offered for both men and women, cent