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DSQUARED2

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Country
Italy
Founded
1995 1990s
Category
Clothing Bags Accessories Footwear Eyewear Fragrance
Related brands
Clothing brands founded in the 1990s Clothing brands from Italy

Primary categories

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Overview

Tagline

Born in Canada, Made in Italy
DSQUARED2 is an Italian luxury brand founded in Milan in 1995 by twin designers Dean and Dan Caten, who are from Toronto, Canada. Starting with menswear, it has expanded into womenswear, kidswear, denim, accessories, eyewear, and fragrance, and is guided by a philosophy that blends Canadian iconography, Italian tailoring, and playfulness. Its motto is “Born in Canada, Made in Italy.”

Concept

An edgy mix of Canadian iconography, refined Italian tailoring and playful sensuality

DSQUARED2 characteristics

DSQUARED2: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of DSQUARED2

Streetwear
Elements of streetwear, skateboarding and hip-hop.
Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Luxury & heritage
Position in the luxury market and connections to fashion history and culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of DSQUARED2 relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
2009-2013
2009 Sub-brand
DSQUARED2 EYEWEAR
Eyewear

A men's and women's eyewear line

Within DSQUARED2’s accessories, EYEWEAR is a category offered for both men and women, cent

Within DSQUARED2’s accessories, EYEWEAR is a category offered for both men and women, centered on sunglasses and optical eyewear. Models such as Hype and Icon New Generation are featured. It offers items for the face through a channel separate from the clothing collections and is positioned as an adult accessories line, distinct in role from the kids’ line and the main apparel line.

2013 Sub-brand
D2Kids
Clothing

A core kids line spanning junior and baby categories

A derived line responsible for DSQUARED2’s kids segment, it is divided on the official web

A derived line responsible for DSQUARED2’s kids segment, it is divided on the official website into Boys 4–16 Years, Girls 4–16 Years, Baby Boys 0–36 Months, and Baby Girls 0–36 Months, and is offered in two ranges: D2Kids Junior and D2Kids Newborn. Brave Kid handles clothing, shoes, and accessories for children and infants. Each age group offers clothing, shoes, and accessories, bringing everyone from babies to teens together within a single kids category.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromItalyfounded in1995

Carol Christian Poell Italy Founded in 1995 Clothing In common Clothingbrands fromItalyfounded in1995
JECKERSON Italy Founded in 1995 Clothing In common Clothingbrands fromItalyfounded in1995
LIU JO Italy Founded in 1995 Clothing In common Clothingbrands fromItalyfounded in1995
RRD Italy Founded in 1995 Clothing In common Clothingbrands fromItalyfounded in1995

Brands from Italy founded in 1995

Geox Italy Founded in 1995 Footwear In common Brands from Italy founded in 1995
Stefano Branchini Italy Founded in 1995 Footwear In common Brands from Italy founded in 1995
Trofeo Italy Founded in 1995 Footwear In common Brands from Italy founded in 1995

Frequently asked questions about DSQUARED2

Country of origin, founding year, categories and parent brands.

Related keywords

Items

Denim

Features and values

Tailoring Playful design

Wearers and lines

Menswear

Related links

Brands from Italy Brands founded in 1995 Brands founded in the 1990s Brands from Italy founded in 1995 Brands from Italy founded in the 1990s Clothing brands Clothing brands from Italy Clothing brands founded in the 1990s