Tagline
#BetterTogether: striving to be better, together.
Concept
help women find their own personal style so they can be who they want to be.
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Tagline
#BetterTogether: striving to be better, together.
help women find their own personal style so they can be who they want to be.
Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of LIU JO relative to overall brand tendencies.
This chart does not define a brand’s expression or rank brands.
Parent brands and sub-brands, ordered by founding year.
A use-specific line expanding into lingerie and loungewear
A line that extends LIU JO’s women’s range into lingerie and loungewear. The official Ling
A line that extends LIU JO’s women’s range into lingerie and loungewear. The official Lingerie & Loungewear Collection presents a range intended for private moments as well as everyday life, with roles differentiated by wearing occasion. Rather than being a line segmented by demographic group, like Uomo or Under-16, it is positioned as an expansion of use occasions that develops the women’s categories across different aspects of daily life.
An official extended collection expanding into waterside use
A line extending LIU JO’s main womenswear line into beachside use. The official Beachwear
A line extending LIU JO’s main womenswear line into beachside use. The official Beachwear Collection includes bikinis, one-piece swimsuits, sarongs, and coordinating accessories, and serves as an offering for holidays and resort settings. It is one of the use-specific lines alongside Loungewear and Sportswear, with a role focused on settings distinct from everyday clothing.
An official derivative collection serving the menswear category
A men's line derived from LIU JO's main womenswear line. The official Main Collections pre
A men's line derived from LIU JO's main womenswear line. The official Main Collections presents it as a men's wardrobe encompassing tailoring, denim, outerwear, and accessories, serving a different gender category from the main womenswear line. Its role differs from purpose-specific lines such as Under-16 and Loungewear, and it forms the core of the brand's menswear offering.
An extension line focused on everyday active-style offerings
A line that adds a more active everyday-wear layer to LIU JO’s main womenswear line. The o
A line that adds a more active everyday-wear layer to LIU JO’s main womenswear line. The official page presents it as a way to bring sporty elements into the wardrobe through sweatshirts, T-shirts, trousers, and similar items. Alongside Beachwear and Loungewear among the lines organized by use, it serves to expand the everyday casual offering.
A distinct line expanding into accessories and technology
A distinct line driving LIU JO’s lifestyle expansion. On its official website, it is prese
A distinct line driving LIU JO’s lifestyle expansion. On its official website, it is presented as Liu Jo Luxury on pages for smartwatches and Luxury Lights, and its scope extends to watches, jewelry, wireless headphones, and other areas. Rather than being a line segmented by demographic group like Uomo or Under-16, it spans accessories and technology beyond fashion, forming adjacent categories alongside the core apparel business.
An official offshoot collection serving the junior market
A junior-oriented line derived from LIU JO. Officially presented as Under-16 Collections,
A junior-oriented line derived from LIU JO. Officially presented as Under-16 Collections, it combines practicality and style for settings ranging from school life to outdoor play. Whereas Uomo represents a distinct line alongside the main men's line, this is an age-based extension covering children through teens, with a different audience from the adult Loungewear and Beachwear lines.
A derived collection responsible for the core footwear offering
A derived line listed under shoes under the name My Liu Jo Essential. The official menu di
A derived line listed under shoes under the name My Liu Jo Essential. The official menu displays it beneath the shoes category, and it includes sandals and pumps. Its designs are centered on essential lines and iconic heels, making it a category-focused line that reinforces the core footwear offering within Main Collections as a whole.
A use-specific line expanding into lingerie and loungewear
A line that extends LIU JO’s women’s range into lingerie and loungewear. The official Ling
A line that extends LIU JO’s women’s range into lingerie and loungewear. The official Lingerie & Loungewear Collection presents a range intended for private moments as well as everyday life, with roles differentiated by wearing occasion. Rather than being a line segmented by demographic group, like Uomo or Under-16, it is positioned as an expansion of use occasions that develops the women’s categories across different aspects of daily life.
An official extended collection expanding into waterside use
A line extending LIU JO’s main womenswear line into beachside use. The official Beachwear
A line extending LIU JO’s main womenswear line into beachside use. The official Beachwear Collection includes bikinis, one-piece swimsuits, sarongs, and coordinating accessories, and serves as an offering for holidays and resort settings. It is one of the use-specific lines alongside Loungewear and Sportswear, with a role focused on settings distinct from everyday clothing.
An official derivative collection serving the menswear category
A men's line derived from LIU JO's main womenswear line. The official Main Collections pre
A men's line derived from LIU JO's main womenswear line. The official Main Collections presents it as a men's wardrobe encompassing tailoring, denim, outerwear, and accessories, serving a different gender category from the main womenswear line. Its role differs from purpose-specific lines such as Under-16 and Loungewear, and it forms the core of the brand's menswear offering.
An extension line focused on everyday active-style offerings
A line that adds a more active everyday-wear layer to LIU JO’s main womenswear line. The o
A line that adds a more active everyday-wear layer to LIU JO’s main womenswear line. The official page presents it as a way to bring sporty elements into the wardrobe through sweatshirts, T-shirts, trousers, and similar items. Alongside Beachwear and Loungewear among the lines organized by use, it serves to expand the everyday casual offering.
A distinct line expanding into accessories and technology
A distinct line driving LIU JO’s lifestyle expansion. On its official website, it is prese
A distinct line driving LIU JO’s lifestyle expansion. On its official website, it is presented as Liu Jo Luxury on pages for smartwatches and Luxury Lights, and its scope extends to watches, jewelry, wireless headphones, and other areas. Rather than being a line segmented by demographic group like Uomo or Under-16, it spans accessories and technology beyond fashion, forming adjacent categories alongside the core apparel business.
An official offshoot collection serving the junior market
A junior-oriented line derived from LIU JO. Officially presented as Under-16 Collections,
A junior-oriented line derived from LIU JO. Officially presented as Under-16 Collections, it combines practicality and style for settings ranging from school life to outdoor play. Whereas Uomo represents a distinct line alongside the main men's line, this is an age-based extension covering children through teens, with a different audience from the adult Loungewear and Beachwear lines.
A derived collection responsible for the core footwear offering
A derived line listed under shoes under the name My Liu Jo Essential. The official menu di
A derived line listed under shoes under the name My Liu Jo Essential. The official menu displays it beneath the shoes category, and it includes sandals and pumps. Its designs are centered on essential lines and iconic heels, making it a category-focused line that reinforces the core footwear offering within Main Collections as a whole.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
LIU JO is from Italy.
LIU JO was founded in 1995.
LIU JO covers the following categories: Clothing, Bags, Accessories, Footwear, Eyewear, Watches, Fragrance, Beauty and cosmetics, Wallets.