LIU JO

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Overview

Tagline

#BetterTogether: striving to be better, together.
LIU JO is a fashion brand founded in 1995 by brothers Marco and Vannis Marchi in Carpi, Italy, a renowned manufacturing district in the Province of Modena. Starting with apparel and jeans, it has expanded into a total look encompassing accessories, kidswear, footwear, and more. Its official mission is to help women find their own personal style and become who they want to be.

Concept

help women find their own personal style so they can be who they want to be.

LIU JO characteristics

LIU JO: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of LIU JO

Trends & youth culture
Adoption of trends and connections to youth culture.
Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Sporty & sportswear
Sportswear and styles inspired by physical activity.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of LIU JO relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
7 brands
Founded
2006-2017
2006 Sub-brand
Liu Jo Lingerie & Loungewear
Clothing

A use-specific line expanding into lingerie and loungewear

A line that extends LIU JO’s women’s range into lingerie and loungewear. The official Ling

A line that extends LIU JO’s women’s range into lingerie and loungewear. The official Lingerie & Loungewear Collection presents a range intended for private moments as well as everyday life, with roles differentiated by wearing occasion. Rather than being a line segmented by demographic group, like Uomo or Under-16, it is positioned as an expansion of use occasions that develops the women’s categories across different aspects of daily life.

2010 Sub-brand
Liu Jo Beachwear
Clothing

An official extended collection expanding into waterside use

A line extending LIU JO’s main womenswear line into beachside use. The official Beachwear

A line extending LIU JO’s main womenswear line into beachside use. The official Beachwear Collection includes bikinis, one-piece swimsuits, sarongs, and coordinating accessories, and serves as an offering for holidays and resort settings. It is one of the use-specific lines alongside Loungewear and Sportswear, with a role focused on settings distinct from everyday clothing.

2012 Sub-brand
Liu Jo Uomo
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An official derivative collection serving the menswear category

A men's line derived from LIU JO's main womenswear line. The official Main Collections pre

A men's line derived from LIU JO's main womenswear line. The official Main Collections presents it as a men's wardrobe encompassing tailoring, denim, outerwear, and accessories, serving a different gender category from the main womenswear line. Its role differs from purpose-specific lines such as Under-16 and Loungewear, and it forms the core of the brand's menswear offering.

2014 Sub-brand
Liu Jo Sportswear
Clothing

An extension line focused on everyday active-style offerings

A line that adds a more active everyday-wear layer to LIU JO’s main womenswear line. The o

A line that adds a more active everyday-wear layer to LIU JO’s main womenswear line. The official page presents it as a way to bring sporty elements into the wardrobe through sweatshirts, T-shirts, trousers, and similar items. Alongside Beachwear and Loungewear among the lines organized by use, it serves to expand the everyday casual offering.

2017 Sub-brand
Liu Jo Luxury
Watches

A distinct line expanding into accessories and technology

A distinct line driving LIU JO’s lifestyle expansion. On its official website, it is prese

A distinct line driving LIU JO’s lifestyle expansion. On its official website, it is presented as Liu Jo Luxury on pages for smartwatches and Luxury Lights, and its scope extends to watches, jewelry, wireless headphones, and other areas. Rather than being a line segmented by demographic group like Uomo or Under-16, it spans accessories and technology beyond fashion, forming adjacent categories alongside the core apparel business.

- Sub-brand
Liu Jo Under-16
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An official offshoot collection serving the junior market

A junior-oriented line derived from LIU JO. Officially presented as Under-16 Collections,

A junior-oriented line derived from LIU JO. Officially presented as Under-16 Collections, it combines practicality and style for settings ranging from school life to outdoor play. Whereas Uomo represents a distinct line alongside the main men's line, this is an age-based extension covering children through teens, with a different audience from the adult Loungewear and Beachwear lines.

- Sub-brand
My Liu Jo Essential
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A derived collection responsible for the core footwear offering

A derived line listed under shoes under the name My Liu Jo Essential. The official menu di

A derived line listed under shoes under the name My Liu Jo Essential. The official menu displays it beneath the shoes category, and it includes sandals and pumps. Its designs are centered on essential lines and iconic heels, making it a category-focused line that reinforces the core footwear offering within Main Collections as a whole.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about LIU JO

Country of origin, founding year, categories and parent brands.

Related keywords

Items

Wearers and lines

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