Liu Jo Luxury

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Overview

Liu Jo Luxury is an Italian brand in the jewelry and watch sector, established in 2017 as a joint venture between LIU・JO and Nardelli Luxury. In addition to jewelry and watches, it launched the Bijoux line in 2019 and has expanded into tech products such as smartwatches, as well as ear pods and smart rings. Exelite positions it as having a fashion-oriented positioning and highly recognizable Italian design.

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1 brands
Founded
1995
1995 Parent brand
LIU JO
Clothing

A distinct line expanding into accessories and technology

A distinct line driving LIU JO’s lifestyle expansion. On its official website, it is prese

A distinct line driving LIU JO’s lifestyle expansion. On its official website, it is presented as Liu Jo Luxury on pages for smartwatches and Luxury Lights, and its scope extends to watches, jewelry, wireless headphones, and other areas. Rather than being a line segmented by demographic group like Uomo or Under-16, it spans accessories and technology beyond fashion, forming adjacent categories alongside the core apparel business.

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