We want to be adults who remain part of the street.
Fashion brand directory szu
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Playful design — fashion brands
Brands whose descriptions mention Playful design. View their profiles, countries and founding years.
Enjoy jewelry in your own way, beyond eras and gender.
Enjoy your smart life.
Clothes that elevate the everyday
ABRA is a fashion brand created for everyone.
A slightly special GIFT you’ll want to give to yourself, family, or friends.
Feminine ／ Relax ／ Charming
AFB is a Japanese streetwear brand founded in Tokyo in 2020 by Yuta Nishitani (YUTA), who is from Saitama Prefecture. Nishitani, who has experience as a director of an archive store and a buyer for a select shop, designs the collections. Drawing inspiration from diverse cultures, including music, art, film, and vintage clothing, the brand releases clothing, bags, hats, accessories, and other items with a playful spirit and originality, each season organized around a theme. Its pieces are characterized by star motifs and studs, and are stocked by select shops in Japan and overseas.
Offering trend-focused items
Creating clothing inspired by Ernest Hemingway’s *A Moveable Feast* that makes every day feel like a celebration.
Children want to enjoy fashion too!
SENSE OF FUN
Offers playful, understated designs with a relaxed, loose streetwear aesthetic, targeting people in their late teens to early twenties.
Accessories that fulfill the “current mood” of women who love fashion
Have a nice day with AQO!
ARCH represents curves, detours, and mischief; LINE represents straight lines, directness, and seriousness. The brand aims to make clothes that become a bridge connecting people, without ever forgetting “playfulness (ARCH)” amid “seriousness (LINE).”
A harmony of opposites inspired by urban environments, the collections combine the brand’s signature edgy glamour and boho spirit with a sense of playfulness.
Dress up the ordinary
Our concept is to make the people to be happy when they own our products.
HEART OF CHILD—Don’t forget your childlike spirit!
「MODE」×「PLAYFUL」
The shape of family, feelings that connect, values that endure
Ever woven, ever evolving.
BABYDOLL JEANS is a denim line derived from BABYDOLL, a Japanese children’s clothing brand. Cozy Corporation (now COZY Co., Ltd.) began releasing it in September 2012. The line focuses on pants and skirts, offering authentic denim with stretch, centered on ease of movement and comfortable wear, along with BABYDOLL’s playful designs. Primarily aimed at children, it offers a wide range of items, including colored denim, straight-leg styles, and skinny styles.
Enjoying diverse cultures in its own FIELD (stage/setting).
A refined traditional style expressing British attention to detail with a contemporary sensibility and a playful spirit
It’s pleasure to meet you.
Like building a home, we layer structure, warmth, and playful emotion to create garments that feel comforting yet subtly unfamiliar.
We want to create designs for women who want to have fun with their personal expression. Our collections can be worn in many different ways by many different women. We create clothes that help women tell their own story.
BEACHESAND CREAM KIDS is a kidswear brand launched in South Korea in 2023. It offers everyday clothing, including coordinated sets, T-shirts, pants, and hats, for toddlers and children aged 4–8. The brand is characterized by playful illustrations that express the world from a child’s perspective, set against a trend-conscious color palette, and specializes in everyday looks for kids. Its products are available through its official online store and fashion e-commerce platforms in Korea and overseas.
A label that pursues a style expressing a contemporary sensibility through silhouettes and color while drawing on traditional golf style. It primarily uses distinctive materials that combine the texture of natural fibers with functionality for golf, and offers apparel designed for comfort through adaptations in cut and details. It proposes an elegant, lustrous style for adult golfers with a playful side.
Set in the atmosphere of a Parisian atelier, the brand offers detailed items based on 15 keywords, including raffine (refinement) and eternite (eternity), that invite adult women to express their playful side. It proposes styling that adds a snobbish element to everyday wear, bringing out both the softness and the dignified character of women.
The ambition to improve oneself and the playful spirit of enjoying fashion.
BEAURE offers playful designs that incorporate both basics and trends.
blend béllol into everyday life
One and Only
Based on “Neo traditional,” incorporating a European sensibility, the brand focuses on silhouettes and details, vividly reflecting trends in playful casual styles for men in tune with the moment.
WEAR A HAPPY SMILE
A thrilling journey that is supremely stylish and supremely fun
Expressing a distinctive worldview that brings elegance and playfulness together in timeless styles
For little ladies with a passion for fashion, Bardot Junior is the home of style.
The concept is to offer clothes that can bring happiness without losing a sense of playfulness, with an “elegant and grown-up cute” aesthetic.
Ordinary is boring. That’s why Bijou de M.
A “special gift” for you, making every day feel like a birthday.
"Like Father" / "Work and Play"
It proposes refined styles with a sense of luxury for adults passionate about their hobbies and leisure. It offers items that express allure and playfulness, adding color to everyday life.
Breaking away from sameness and offering consumers a playful experience of fashion.
Feminine, playful outfits that mix basic and seasonal items, centered on high-quality daily wear.
A select shop for all women who enjoy an adult lifestyle through collage and appreciate intelligence and a playful spirit.
CORNERS by KR is a spin-off line of CORNERS that can still be found for sale online. A collaboration with popular fashionista KR, it mainly offers dresses, shirts, skirts, and other items. CORNERS is inspired by “the real closet (the corners of a room, CORNERS) of energetic, trend-conscious girls who never lose their sense of playfulness,” and proposes total looks based on casual style. CORNERS by KR also offers items within the same world view.