BURNER

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Country: Japan
Founded: 2004 2000s
Category: Clothing Accessories Eyewear
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

BURNER is a men's casual brand that started in 2004 and is based in Tokyo, Japan. Operated by BURNER Co., Ltd., it is centered on street casualwear and promotes “a distinctive worldview that brings elegance and playfulness together in timeless styles.” The creative team of director 梅澤快行 and designer 畑中誉士雄 leads the brand. In 2009, it launched the underwear line UNDER BURNER. Since 2010, it has offered several lines, including BURNER Basic, which strips away embellishment.

Concept

Expressing a distinctive worldview that brings elegance and playfulness together in timeless styles

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2009-2010

Year Brand Category Description

2009

UNDER BURNER

Sub-brand

Clothing

A derivative line extending into the underwear category

An underwear line of BURNER, introduced in 2009 and positioned as an official derivative l

An underwear line of BURNER, introduced in 2009 and positioned as an official derivative line bearing the brand name. While BURNER itself focused on street-casual clothing, UNDER BURNER was a separate line specializing in underwear, with its role distinct from BURNER Basic, which offered clothing basics. This structure expanded the brand’s areas of development.

2010

BURNER Basic

Sub-brand

Clothing

An offshoot line offering staples stripped of decoration.

An offshoot line of BURNER launched with the Spring/Summer 2010 collection, forming a two-

An offshoot line of BURNER launched with the Spring/Summer 2010 collection, forming a two-line structure alongside the BURNER main line. It is presented as a line focused on simple items that strip away decoration and emphasize original fabrics, patterns, and sewing. For plain T-shirts, it serves as a staple offering that pursues patterns tailored to the line.

2009 Sub-brand

UNDER BURNER

Clothing

A derivative line extending into the underwear category

An underwear line of BURNER, introduced in 2009 and positioned as an official derivative l