CIAOPANIC TYPY

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Overview

CIAOPANIC TYPY is a family fashion brand developed by PAL Co., Ltd. It was launched in 2004 as a sister brand to the select shop Ciao Panic. The brand offers womenswear, menswear, and kidswear, selecting trend-conscious casual styles from Japan and abroad alongside its own original lines. It proposes styles with a relaxed feel for families who value a natural lifestyle that reflects who they are.

Concept

For families who value a natural lifestyle that reflects who they are, the brand proposes styles that combine a touch of individuality with a relaxed feel.

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Parent brands and sub-brands, ordered by founding year.

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5 brands
Founded
2020-2023
2020 Sub-brand
etsinta
Clothing

A unisex sub-line focused on remake expression

etsinta is a unisex sub-brand developed within CIAOPANIC TYPY. Its range includes denim, s

etsinta is a unisex sub-brand developed within CIAOPANIC TYPY. Its range includes denim, sweatshirts, military-inspired pieces, and jersey, centered on designs that evoke the dismantling and reconstruction of existing items and remake treatments incorporating vintage and secondhand elements. Many of its products can be worn across conventional womenswear and menswear categories. In contrast to its parent brand, which is rooted in everyday casualwear for families, etsinta adds individuality through combinations of materials and components and asymmetrical paneling. It is a line centered on remaking and unisex styling, distinct from SOUNDS GOOOOD’s West Coast streetwear, Aguni’s Indian embroidery, and willow’s feminine everyday clothing.

2023 Sub-brand
Aguni
Clothing

A women’s line centered on Indian embroidery and prints

Aguni is a women’s diffusion brand developed within CIAOPANIC TYPY. Its name means “god of

Aguni is a women’s diffusion brand developed within CIAOPANIC TYPY. Its name means “god of fire” in Sanskrit, and the line offers dresses, blouses, overalls, hats, and other items featuring traditional Indian embroidery and colorful prints. While the parent brand’s family casualwear spans women’s, men’s, and children’s clothing, Aguni differs through its women-focused product range and emphasis on embroidery and prints in its material expression. Whereas willow expands everyday wear through lace, patterns, and relaxed silhouettes, Aguni is positioned as a line centered on Indian-inspired motifs and expressive, decorative clothing.

2023 Sub-brand
SOUNDS GOOOOD
Clothing

A unisex line focused on West Coast streetwear

SOUNDS GOOOOD is a unisex street-casual line derived from CIAOPANIC TYPY. It offers T-shir

SOUNDS GOOOOD is a unisex street-casual line derived from CIAOPANIC TYPY. It offers T-shirts, shirts, sweatshirts, pants, bags, and other items featuring retro, pop colors, logos, graphics, and all-over patterns, with a focus on West Coast culture rooted in surfing, skateboarding, and music. While the parent brand centers on a relaxed, broad range of family casualwear, SOUNDS GOOOOD is characterized by its clear emphasis on culture and graphic elements. Whereas etsinta focuses on remakes and a vintage feel, SOUNDS GOOOOD is responsible for presenting West Coast streetwear that can be enjoyed by all genders, with a distinct role from the women’s lines Aguni and willow.

- Sub-brand
Ares
Clothing

A former offshoot line focused on vintage and outdoor styles

Ares was a former outdoor-oriented line derived from CIAOPANIC TYPY. Its official product

Ares was a former outdoor-oriented line derived from CIAOPANIC TYPY. Its official product descriptions featured plural forms and a name referring to the Earth, as well as a logo inspired by mountain ranges, and presented outdoor items based on vintage design. It reworked functional details of fieldwear for urban use in items such as fishing jackets, hunting jackets, bonfire vests, military outerwear, and chino pants. In contrast to the parent brand’s daily casualwear, it stood out for its clear emphasis on outdoor and vintage styles, taking on a different role from etsinta’s remake designs, SOUNDS GOOOOD’s streetwear, and the womenswear offerings of Aguni and willow. The products currently available for verification are mainly past items listed on PAL GROUP OUTLET.

- Sub-brand
willow
Clothing

A women’s line that expands feminine everyday wear

Within CIAOPANIC TYPY’s product range, willow is a women’s line developed continuously und

Within CIAOPANIC TYPY’s product range, willow is a women’s line developed continuously under its own brand name. It offers a wide range of items for everyday styling, including dresses, overalls, skirts, denim, tops, lace items, swimwear, and yukata. By combining lace, embroidery, sheer fabrics, patterned materials, and easy silhouettes, it adds women’s styling options to the parent brand, which is rooted in relaxed casualwear for families. While Aguni centers on Indian embroidery and vivid prints, willow broadens feminine layering through everyday wear across multiple categories, covering a women’s casualwear segment distinct from those of etsinta and SOUNDS GOOOOD.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about CIAOPANIC TYPY

Country of origin, founding year, categories and parent brands.

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