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merrier BEAMS
Basic information
- Country
- Japan
- Founded
- 2004
- Category
- Clothing / Bags / Lifestyle products
Overview
merrier BEAMS is BEAMS’ maternity and nursing label, which began in 2004 as an online-only maternity label. Since 2015, under the direction of Kodomo BEAMS, it has offered clothing and accessories for a comfortable life with a baby, from the expectant-mother stage through childbirth.
Parent brands
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BEAMS 1976
A maternity and nursing label relaunched in 2015 under the direction of Kodomo BEAMS to support people from the period before childbirth through life with a baby. Through clothing and accessories, it helps meet the everyday needs of parents. While Kodomo BEAMS broadens children’s sensibilities, merrier BEAMS addresses practical needs during pregnancy, nursing, and early childcare.
A family-focused offering that provides support from pregnancy through childcare