Tagline
We produce tough clothes that are simple, durable and timeless.
BEDWIN & THE HEARTBREAKERS is a Japanese fashion brand launched in Tokyo in 2004 by director Masafumi Watanabe. It adopted its current name from Spring/Summer 2007. Based on American traditional style, the brand combines different elements such as streetwear and formalwear in its men’s and women’s apparel, shoes, bags, and accessories. Each season, it creates collections around themes inspired by musical works.
Concept
We started the label BEDWIN in Autumn/Winter 2004.
Bedwin's ethos comes from travelling around to world cities and collecting culture and style.
As a mixture of pop and indie; formal and street wear that range to three piece ensembles,
Bedwin is based on the simple American tradition, reconstructed in the details from experience:
clean with individual style; formal with a twist of casual.
Every season Bedwin's world view is shown through the simple designs inspired by songs and albums
that eventually translate to the collection theme.