LANVIN en Bleu

Basic information

Country: Japan
Founded: 2004
Category: Clothing / Accessories

Overview

LANVIN en Bleu is a line derived from the French maison LANVIN and launched for the Japanese market in Fall/Winter 2004. Centered on “unchanging elegance” and incorporating the essence of LANVIN in Paris, it offers menswear, womenswear, and accessories. Its keyword is “CHIC et GAVROCHE” (“chic and cheeky”), and the brand continues to operate today.

Concept

A brand that incorporates the essence of LANVIN in Paris and expresses unchanging elegance: LANVIN en Bleu

Tagline

Chic and cheeky

Parent brands

LANVIN 1889

Launched in 2004 as a derivative line planned for the Japanese market, while drawing on the aesthetic of LANVIN’s collections in its home market. Aimed at younger, trend-conscious customers, it features a more casual selection of items than the main line, which centers on tailored pieces, and serves as an entry point to the brand. It broadens the lineup alongside LANVIN COLLECTION, which is offered in Japan and leans more classic.

A casual line for younger customers in Japan