ANGEL HEART

A label announced in Spring/Summer 2014 as a watch line by Angel Heart, responsible for a more mature design direction. While carrying forward the parent brand’s heart motifs and focus on accessory watches for women, it presents designs that are more elegant and understated than the main line. Major retailers group it alongside Angel Heart and BLACK LABEL as one of three lines; in contrast to the main line for everyday wear and the menswear-inspired BLACK LABEL, it is positioned as a derivative line that emphasizes refinement.

The official new line debuted from Angel Heart on March 6, 2026. It expands beyond the parent brand, which centers on wristwatches, launching loungewear as its first offering and developing lifestyle goods. Rather than being the name of a watch collection, it is given a distinct name as a “new line” in official news and serves to extend the parent brand’s offerings to time at home and everyday goods. Unlike design offshoots within watches such as Platinum Label and BLACK LABEL, it is a line within the brand family that expands product categories into apparel and lifestyle goods.

A derivative label within the Angel Heart brand family with a menswear-inspired mood. At major retailers, it is treated as one of three lines alongside the main line and Platinum Label, and Angel Heart BLACK LABEL is used as a distinct designation in product and brand names. Centered on larger faces, crisp designs, and black-toned color schemes, it offers women’s watches with a sharper style and restrained sweetness, taking a different direction from Platinum Label, which represents elegance.