AH

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Overview

AH is a new line of lifestyle goods that debuted in 2026 from ANGEL HEART, a Japanese watch brand developed by Ueni Trading. It offers lifestyle goods other than wristwatches, and its first release featured loungewear designed to enrich time spent at home. Centered on making time spent surrounded by things one loves a reality, the line proposes items that bring a sense of cuteness to any occasion, expanding into lifestyle goods against the background of ANGEL HEART’s approach to creating products that are close to women.

Concept

Making time spent surrounded by things one loves a reality

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1 brands
Founded
2004
2004 Parent brand
ANGEL HEART
Watches

A new line expanding into lifestyle goods

The official new line debuted from Angel Heart on March 6, 2026. It expands beyond the par

The official new line debuted from Angel Heart on March 6, 2026. It expands beyond the parent brand, which centers on wristwatches, launching loungewear as its first offering and developing lifestyle goods. Rather than being the name of a watch collection, it is given a distinct name as a “new line” in official news and serves to extend the parent brand’s offerings to time at home and everyday goods. Unlike design offshoots within watches such as Platinum Label and BLACK LABEL, it is a line within the brand family that expands product categories into apparel and lifestyle goods.

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Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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Activities and occasions

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