Tagline
New, in my own way.
ALL NEW MART is a casual fashion brand launched in Japan on April 24, 2026, by World Co., Ltd., with creator 老月ミカ as its director. The brand offers clothing and lifestyle goods, primarily for women. Rather than following trends, it proposes products that reflect consumer psychology, focusing on “one’s own ideas” and on why consumers choose particular items and how they incorporate them into their daily lives. Its brand concept is “ALWAYS ME, ALWAYS NEW,” and it aims to provide a place to discover new forms of self-expression that suit one’s values and lifestyle.
Concept
ALWAYS ME, ALWAYS NEW