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TRAD LABEL

TRAD LABEL

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Country: Japan
Founded: 2026 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

A fusion of history-infused style and functionality for modern needs

TRAD LABEL is a new line of fly-fishing apparel developed by Snow Peak. Launching on Friday, February 20, 2026, it aims to unite the historic style of fly fishing, known as a longstanding outdoor culture, with functionality suited to contemporary needs. Starting with the fishing scene, the collection is designed to be worn across settings, from the outdoors to everyday casual wear. It will be available on a rolling basis at select directly operated stores, Snow Peak Stores, Shop in Shops, and the official online store.

Concept

With this background in mind, TRAD LABEL aims to unite the historic style of fly fishing with functionality suited to contemporary needs.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1958

Year Brand Category Description

1958

Snow Peak

Parent brand

Lifestyle products

A derivative collection with a stronger emphasis on tradition

Added as a new line of Snow Peak Fly Fishing Apparel on February 20, 2026, this derivative

Added as a new line of Snow Peak Fly Fishing Apparel on February 20, 2026, this derivative collection brings together the historical styles of fly fishing and contemporary functionality. It comprises items with classic material textures, including waxed cotton hoodies, fishing vests, and paraffin-finished jackets. Within the apparel group, it serves to foreground a more traditional style of dress.

1958 Parent brand

Snow Peak

Lifestyle products

A derivative collection with a stronger emphasis on tradition

Added as a new line of Snow Peak Fly Fishing Apparel on February 20, 2026, this derivative