MIS GENERAL LABEL

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Overview

MIS GENERAL LABEL is a Japan-focused label launched in 2026 by MIS, a bag brand originating in Los Angeles, USA. It is a JAPAN LIMITED line that Goko Co., Ltd. began developing in Japan, offering backpacks, shoulder bags, tote bags, and other items. It carries on MIS’s “Make It Simple” philosophy and its approach to bag-making in accordance with mil-spec standards, pursuing functionality and fashion for everyday use in Japan. It offers bags designed for commuting, school, and weekend outings.

Concept

It carries on MIS’s “Make It Simple” philosophy and its approach to bag-making in accordance with mil-spec standards, pursuing functionality and fashion for everyday use.

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1 brands
Founded
2014
2014 Parent brand
MIS
Bags

A Japan-exclusive line extending MIS into everyday use in Japan

A new label launched by MIS on May 13, 2026, exclusively for Japan. It carries forward MIS

A new label launched by MIS on May 13, 2026, exclusively for Japan. It carries forward MIS’s manufacturing approach, rooted in MIL-SPEC-compliant products and military goods production techniques, while focusing on everyday use in Japan and offering products reconfigured with designs suited to contemporary lifestyles and fashion. Through items such as backpacks and daypacks, the line retains MIS’s traditional practicality while serving as an offering for commuting, school, and weekend outings.

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