HOGUSU

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Country: Japan
Founded: 2026 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

24 hours, without overdoing it

HOGUSU is a Japanese brand that launched products notified as general medical devices on April 10, 2026, as a new recovery-wear line from CROSS FUNCTION, developed by Crossplus Co., Ltd. The brand promotes the products as using specially developed fibers to stimulate circulation when worn, help ease muscle stiffness, and support recovery from fatigue. They are intended for self-care in a variety of settings throughout the day, including prolonged desk work, remote work, and relaxation.

Concept

Recovery wear for busy people today, made with specially developed fibers and designed to create a natural feeling of relaxation when worn.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2023

Year Brand Category Description

2023

CROSS FUNCTION

Parent brand

Clothing

A function-focused line centered on rest and recovery

As CROSS FUNCTION offers functional clothing ranging from casual to formal, HOGUSU is a ne

As CROSS FUNCTION offers functional clothing ranging from casual to formal, HOGUSU is a new recovery-wear line added on April 10, 2026. It has been notified as a general medical device and uses specialized fibers to promote circulation, relieve muscle stiffness, and support fatigue recovery. In contrast to the existing offerings, which focus on everyday clothing with features such as washability, water repellency, and UV protection, it expands the brand’s functional scope by foregrounding rest and recovery, providing a self-care offering for busy people today.

2023 Parent brand

CROSS FUNCTION

Clothing

A function-focused line centered on rest and recovery

As CROSS FUNCTION offers functional clothing ranging from casual to formal, HOGUSU is a ne