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CROSS FUNCTION

CROSS FUNCTION

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Country: Japan
Founded: 2023 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

With CROSS FUNCTION, every day is happy!

CROSS FUNCTION is a functional basics wear brand that Cross Plus Co., Ltd. began selling through its own e-commerce store on September 8, 2023. Centered on lifestyle-friendly items filled with things people want to wear every day, and designed to be less affected by the weather, work, and housework, it offers high-performance materials such as washable knits and fabrics with cooling, UV protection, and water repellency, in styles ranging from casual to formal. It also develops new lines (e.g., HOGUSU), continuing to expand as a brand.

Concept

Lifestyle-friendly items filled with things you’ll want to wear every day

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2026

Year Brand Category Description

2026

HOGUSU

Sub-brand

Clothing

A function-focused line centered on rest and recovery

As CROSS FUNCTION offers functional clothing ranging from casual to formal, HOGUSU is a ne

As CROSS FUNCTION offers functional clothing ranging from casual to formal, HOGUSU is a new recovery-wear line added on April 10, 2026. It has been notified as a general medical device and uses specialized fibers to promote circulation, relieve muscle stiffness, and support fatigue recovery. In contrast to the existing offerings, which focus on everyday clothing with features such as washability, water repellency, and UV protection, it expands the brand’s functional scope by foregrounding rest and recovery, providing a self-care offering for busy people today.

2026 Sub-brand

HOGUSU

Clothing

A function-focused line centered on rest and recovery

As CROSS FUNCTION offers functional clothing ranging from casual to formal, HOGUSU is a ne