ANNA SUI NYC

Basic information

Country: Japan
Founded: 2023
Category: Clothing / Bags / Accessories / Beauty and cosmetics

Overview

ANNA SUI NYC launched in Japan in 2023 as a diffusion line of ANNA SUI, a collection brand originating in New York. Under Anna Sui’s supervision, it offers apparel designed for everyday casual wear, along with bags, accessories, and beauty-related items.

Concept

Art, music, fashion, and movies. A feeling of gathering what one loves, across eras and genres. The wildness of grunge. The delicacy of vintage. The volume of ’90s sportswear. The strength of girls’ rock, with a touch of romance. Free from rules, layering strength and lightness, with just a little playfulness. A mood-lifting, style of my own.

Tagline

NO RULES, JUST MOOD.

Parent brands

Anna Sui 1981

ANNA SUI NYC launched as a diffusion line on August 25, 2023, with “SOUVENIR NYC” as its concept, offering everyday casual wear, bags, and other items. Centered on e-commerce, it also sells through physical retail pop-ups. With a product assortment and price range oriented toward everyday use that differ from the main line, it serves to present the parent brand’s world in a more everyday context.

A diffusion line focused on everyday casual wear