Tagline
FOR COMFORT AND DURABILITY
ATONSTAPLeS is a Japanese fashion brand and project launched in November 2023 by 久﨑康晴, director of ATON. Its offerings center on staple items essential to an everyday wardrobe, such as T-shirts, sweatshirts, socks, and underwear, and also include lifestyle goods such as bags, eyeglass cases, and mugs. Revisiting the foundational principle of “bringing things together,” the project reimagines everyday essentials from its own perspective and proposes new items. It offers casual, gender-neutral items intended to be reached for 365 days a year, primarily online.
Concept
ATONSTAPLeS is a project that revisits the foundational principle of “bringing things together,” reimagines everyday essentials from its own perspective, and proposes new items, with a focus on T-shirts and sweatshirts.