Tagline
Something found only here
ATON is a Japanese unisex fashion brand founded by 久﨑康晴 for the Fall/Winter 2016 season. It offers cross-category clothing spanning menswear and womenswear, emphasizing research that draws on the inherent qualities of materials and an integrated approach to production, working with producers from raw materials through finishing. Its official phrase is “Something found only here,” and it proposes “real standards that can be worn with ease by adults who have established their own style.” Centered on updating standards, its wardrobe focuses on everyday clothing such as T-shirts and sweatshirts, and also includes ATONSTAPLeS.
Concept
Real standards that can be worn with ease by adults who have established their own style.