Tagline
MY DAILY BAG
ASHELEN is a bag brand developed by Human Resource Management Co., Ltd. (Kobe Ash R.M.). It began with leather bags conceived in France in 2016 and produced in Italy, and has since developed around a soft feel under the name “MY DAILY BAG.” In addition to leather bags, its lineup has expanded to include canvas bags, shoulder straps, apparel, and miscellaneous goods. Its collections include OVAL, POSTINO, and CANVAS. Its concept is “Kobe Yamanote Style,” a fashion approach for living a fulfilling life with family and loved ones.
Concept
Kobe Yamanote Style, a fashion approach for living a fulfilling life with family and loved ones