Tagline
Bringing lightness and richness to the everyday lives of adult women
AMERICAN HOLIC is a Japanese store brand for women launched by Stripe International in February 2016. It opened its first store at Aeon Mall Ota in Gunma Prefecture in February 2016 and operates mainly in shopping centers and station buildings across Japan. With denim as its mainstay, the brand adds a sense of trend to relaxed West Coast American casualwear, aiming to “bring lightness and richness to the everyday lives of adult women.” Its target audience is women in their 30s, and its theme is “everyday clothing for adults to enjoy authentically, both on and off duty.” It offers stylish, natural-looking casual styles.
Concept
The brand offers casual styles that are both stylish and natural, under the theme of everyday clothing for adults to enjoy authentically, both on and off duty.