COOHEM MENS is the menswear line of COOHEM, a factory brand operated by Yonetomi Seni, a long-established knitwear manufacturer in Yamagata Prefecture. Its director is Ken Oe. COOHEM launched in Fall/Winter 2010, and COOHEM MENS began full-scale development in 2016. Its signature is its distinctive knit tweed, created by interknitting multiple materials. The brand offers ready-to-wear, primarily knitwear and tailoring, through select shops in Japan and overseas.
Concept
A brand concept that draws on Yonetomi Seni’s factory technology and centers on its distinctive knit tweed, created by interknitting multiple materials, with an emphasis on combinations of colors and materials and textile development.
Related brands
Parent brands and sub-brands, ordered by founding year.
A core derivative line responsible for the menswear offering
COOHEM MENS is COOHEM’s menswear-only line, which began full-scale development around 2016…
COOHEM MENS is COOHEM’s menswear-only line, which began full-scale development around 2016. While carrying forward the distinctive knit textiles developed by director 大江健, it introduces menswear-specific sizing, color schemes, and tailored details, strengthening wardrobe elements for men such as jackets and knit jackets. The line has been developed through pop-ups and retail at United Arrows’ UA&SONS, and is positioned as a core derivative line responsible for the brand’s menswear offering.
A core derivative line responsible for the menswear offering
COOHEM MENS is COOHEM’s menswear-only line, which began full-scale development around 2016…
COOHEM MENS is COOHEM’s menswear-only line, which began full-scale development around 2016. While carrying forward the distinctive knit textiles developed by director 大江健, it introduces menswear-specific sizing, color schemes, and tailored details, strengthening wardrobe elements for men such as jackets and knit jackets. The line has been developed through pop-ups and retail at United Arrows’ UA&SONS, and is positioned as a core derivative line responsible for the brand’s menswear offering.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.