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BABY MILO STORE by A BATHING APE
Basic information
- Country
- Japan
- Founded
- 2016
- Category
- Clothing / Lifestyle products
Overview
BABY MILO STORE by A BATHING APE (BABY MILO STORE by A BATHING APE) is a lifestyle line centered on BABY MILO®, the mascot character of A BATHING APE® (BAPE®). It began in 2016 with shops inside BAPE STORE® Harajuku and Shibuya, and offers a wide range of everyday items, including kids’ apparel, travel, pet, home, and stationery goods, with products drawing on the world of BABY MILO® and friends at its core.
Concept
BABY MILO® STORE is a lifestyle brand offering kids apparel, travel, pet, home and stationery.
Parent brands
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A BATHING APE 1993
BABY MILO® STORE by A BATHING APE® is organized as a lifestyle brand centered on Milo and his fellow characters, covering categories from kids’ apparel to travel, pets, home, and stationery. It extends A BATHING APE®’s iconic prints into everyday goods and is positioned on a separate axis from its apparel-focused lines, broadening the ways people can engage with the brand.
A character-led lifestyle line