COOHEM

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Overview

Tagline

MADE IN JAPAN , MADE BY YONETOMI
COOHEM is a factory brand launched in the Fall/Winter 2010 season by Yonetomi Seni, a knitwear manufacturer in Yamagata Prefecture. Under the direction of Ken Oe, the brand develops apparel centered on its original knit tweed, drawing on the concept of kōhen (交編), in which different materials are combined through knitting. From fabric development to production, the entire process takes place in its own factory, and the brand presents collections grounded in Japanese craftsmanship.

Concept

COOHEM utilizes the original knit tweed fabric that has become a brand-new expression of traditional wear.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
2015-2016
2015 Sub-brand
STANDARD OF COOHEM
Clothing

A unisex staple concept line

STANDARD OF COOHEM is a concept line launched by COOHEM in early spring 2015, positioned a

STANDARD OF COOHEM is a concept line launched by COOHEM in early spring 2015, positioned as the brand’s first unisex line. It centers on classic items such as Breton shirts and sweatshirts, reworking them with original knitted tweed and materials based on COOHEM’s interknitting techniques. The products feature sizing designed to be worn by people of all genders and simple designs, serving to apply the main collection’s material development capabilities to staple products for everyday wear.

2016 Sub-brand
COOHEM MENS
Clothing

A core derivative line responsible for the menswear offering

COOHEM MENS is COOHEM’s menswear-only line, which began full-scale development around 2016

COOHEM MENS is COOHEM’s menswear-only line, which began full-scale development around 2016. While carrying forward the distinctive knit textiles developed by director 大江健, it introduces menswear-specific sizing, color schemes, and tailored details, strengthening wardrobe elements for men such as jackets and knit jackets. The line has been developed through pop-ups and retail at United Arrows’ UA&SONS, and is positioned as a core derivative line responsible for the brand’s menswear offering.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about COOHEM

Country of origin, founding year, categories and parent brands.