Tagline
Continuing to design basketball
Concept
BASKETBALL DESIGN LAB
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Tagline
Continuing to design basketball
BASKETBALL DESIGN LAB
Parent brands and sub-brands, ordered by founding year.
A functional derivative line for a collaboration with a street basketball team
UNCAGED is an official collaboration line that emerged from a partnership between AKTR and
UNCAGED is an official collaboration line that emerged from a partnership between AKTR and the street basketball team UNDERDOG. Related products have been released since 2014, and the current official website also announces its relaunch as a “collaboration line.” It can therefore be regarded as a derivative line developed across multiple releases, rather than the name of a product from a one-off collaboration. It foregrounds UNDERDOG’s street basketball context more than AKTR itself, combining on-court functionality with styling for everyday wear.
An age-specific derivative line extending the brand to children
AKTR FOR KIDS is a KIDS line developed by AKTR for children and is also described on the o
AKTR FOR KIDS is a KIDS line developed by AKTR for children and is also described on the official website as “AKTR’s KIDS line.” While the main brand AKTR offers apparel that can be worn both for sports and everyday life by a broad range of players, this line focuses on sizes and product offerings for children, extending AKTR’s color schemes and distinctive graphics to products for kids. Rather than a gender-specific line like the women’s line, it is a derivative line within the brand family differentiated by age group.
A functional derivative line for a collaboration with a street basketball team
UNCAGED is an official collaboration line that emerged from a partnership between AKTR and
UNCAGED is an official collaboration line that emerged from a partnership between AKTR and the street basketball team UNDERDOG. Related products have been released since 2014, and the current official website also announces its relaunch as a “collaboration line.” It can therefore be regarded as a derivative line developed across multiple releases, rather than the name of a product from a one-off collaboration. It foregrounds UNDERDOG’s street basketball context more than AKTR itself, combining on-court functionality with styling for everyday wear.
An age-specific derivative line extending the brand to children
AKTR FOR KIDS is a KIDS line developed by AKTR for children and is also described on the o
AKTR FOR KIDS is a KIDS line developed by AKTR for children and is also described on the official website as “AKTR’s KIDS line.” While the main brand AKTR offers apparel that can be worn both for sports and everyday life by a broad range of players, this line focuses on sizes and product offerings for children, extending AKTR’s color schemes and distinctive graphics to products for kids. Rather than a gender-specific line like the women’s line, it is a derivative line within the brand family differentiated by age group.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
AKTR is from Japan.
AKTR was founded in 2010.
AKTR covers the following categories: Clothing, Bags, Accessories.