A.D.S.R. is a Japanese eyewear brand founded in 2010 by designer Mitsuru Kojima. Focusing on sunglasses and eyeglasses, it draws on cultures such as music, art, and street culture as design sources. The brand name derives from the parameters “Attack,” “Decay,” “Sustain,” and “Release,” which control the sound of electronic musical instruments. Its philosophy is to carefully control elements such as materials, forms, and colors to create a single product. The brand presents collections that retain the atmosphere of classic eyewear while giving it a contemporary update.
Concept
Carefully control the various elements of design, including materials, forms, and colors, to create a single product.