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Onitsuka Tiger

Country
Japan
Founded
1949 1940s
Category
Footwear Clothing Bags Accessories Fragrance

Primary categories

Related categories

Overview

Tagline

BORN FROM AMBITION
Onitsuka Tiger is a Japanese sports-fashion brand whose roots lie in Onitsuka Co., Ltd., founded by Kihachiro Onitsuka in 1949. Centered on sneakers based on its archives, the brand also offers apparel, accessories, and other products. The company name became ASICS in 1977, and the brand temporarily disappeared. It was revived in Europe in 2002 as a fashion brand, with its identity centered on a fusion of heritage and modernity.

Concept

It offers contemporary collections that fuse fashion and sport, as well as heritage and innovation.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
2019-2023
2019 Sub-brand
THE ONITSUKA
Footwear

A sub-line focused on leather and formal wear

THE ONITSUKA is the formal line within Onitsuka Tiger, launched in 2019 through a reinterp

THE ONITSUKA is the formal line within Onitsuka Tiger, launched in 2019 through a reinterpretation of the traditional “ONITSUKA” leather shoe range. Centered on leather shoes and leather accessories, it offers dressy designs reflecting Japanese craftsmanship, with options suited to business and occasion wear. Within the group, it is clearly differentiated from the standard sneaker-based line by its materials and intended occasions, and is positioned to cover the formal segment and expressions of craftsmanship.

2023 Sub-brand
OTIGER
Clothing

A women’s line specializing in feminine style

OTIGER is a women’s sub-line of Onitsuka Tiger, officially presented under the “FEMININE S

OTIGER is a women’s sub-line of Onitsuka Tiger, officially presented under the “FEMININE STYLE” concept. Its collections take sneaker designs based on the brand’s archive as a starting point, combining women’s silhouettes with apparel and accessories. Within the group, it shares functions and design direction with the main sneaker-focused line, while serving a role centered on women’s fashion, distinct from THE ONITSUKA’s formal and leather focus.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Footwear brands from Japan founded in 1949

ASICS Japan Founded in 1949 Footwear In common Footwear brands from Japan founded in 1949 ASICS SportStyle Japan Founded in 1949 Footwear In common Footwear brands from Japan founded in 1949

Brands founded in 1949

Swarovski Optik Austria Founded in 1949 Lifestyle products In common Brands founded in 1949 adidas Germany Founded in 1949 Footwear In common Brands founded in 1949 adidas Kids Germany Founded in 1949 Clothing In common Brands founded in 1949

Frequently asked questions about Onitsuka Tiger

Country of origin, founding year, categories and parent brands.