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THE ONITSUKA

Country
Japan
Founded
2019 2010s
Category
Footwear Bags Accessories

Primary categories

Related categories

Overview

Tagline

Made in Japan with pride
THE ONITSUKA is a luxury line introduced in 2019 by Onitsuka Tiger (ASICS). Centered on Japanese craftsmanship, it focuses on leather shoes that combine dress shoes and sneakers, and also offers bags and small leather goods. It presents universality and the “joy” embodied in details as the essence of luxury.

Concept

The brand considers the true meaning of luxury to be something essential and universal that brings joy to people’s lives. Joy is not something to be seen, but something to be felt. It exists in every detail felt the moment it is worn. Joy shines through every stage, from the first sketch to the final stitch, and what takes shape from that joy is “THE ONITSUKA.”

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1949
1949 Parent brand
Onitsuka Tiger
Footwear

A sub-line focused on leather and formal wear

THE ONITSUKA is the formal line within Onitsuka Tiger, launched in 2019 through a reinterp

THE ONITSUKA is the formal line within Onitsuka Tiger, launched in 2019 through a reinterpretation of the traditional “ONITSUKA” leather shoe range. Centered on leather shoes and leather accessories, it offers dressy designs reflecting Japanese craftsmanship, with options suited to business and occasion wear. Within the group, it is clearly differentiated from the standard sneaker-based line by its materials and intended occasions, and is positioned to cover the formal segment and expressions of craftsmanship.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Footwear brands from Japan founded in 2019

MOONSTAR 810s Japan Founded in 2019 Footwear In common Footwear brands from Japan founded in 2019 MOONSTAR SLOW FACTORY Japan Founded in 2019 Footwear In common Footwear brands from Japan founded in 2019 Ni-mo Japan Founded in 2019 Footwear In common Footwear brands from Japan founded in 2019 grounds Japan Founded in 2019 Footwear In common Footwear brands from Japan founded in 2019

Brands from Japan founded in 2019

AEWEN MATOPH Japan Founded in 2019 Clothing In common Brands from Japan founded in 2019 BOYS & GIRLS Japan Founded in 2019 Clothing In common Brands from Japan founded in 2019 CAROLINA GLASER BLACK Japan Founded in 2019 Clothing In common Brands from Japan founded in 2019 EMMEL REFINES Japan Founded in 2019 Clothing In common Brands from Japan founded in 2019

Frequently asked questions about THE ONITSUKA

Country of origin, founding year, categories and parent brands.