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Ni-mo

Country
Japan
Founded
2019 2010s
Category
Footwear

Primary categories

Overview

Tagline

#CuteSparkleForYourFeet
Ni-mo is a shoe brand developed by Moonstar for elementary school girls who want to be cute. Sales began in December 2019, and the brand is offered by Moonstar, which is based in Kurume, Fukuoka Prefecture. Its tagline is “#CuteSparkleForYourFeet.” Its concept is “Shoes that make you a girl of the moment just by wearing them.” The brand offers casual shoes that support everyday life, from weekend outings to school. Updates from January 2026 can also be found in the NEWS section of its official website. Moonstar was founded by Unpei Kurata.

Concept

“For the girl who loves fashion. For me, who wants to be fashionable, too. Shoes that make you a girl of the moment just by wearing them.”

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1873
1873 Parent brand
MOONSTAR
Footwear

A line that responds to elementary school girls’ preference for cute styles.

A line of shoes for girls, created to respond to elementary school girls’ desire to “becom

A line of shoes for girls, created to respond to elementary school girls’ desire to “become cute.” It accommodates a wide range of styles—from sporty, cool, and pop to girly—and covers everything from school commutes to days off. Whereas SUPERSTAR supports running, Ni-mo is positioned as children’s footwear that foregrounds visual enjoyment and everyday wear. Within the girls’ category, it serves a role that balances sensibility and practicality.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Footwear brands from Japan founded in 2019

MOONSTAR 810s Japan Founded in 2019 Footwear In common Footwear brands from Japan founded in 2019 MOONSTAR SLOW FACTORY Japan Founded in 2019 Footwear In common Footwear brands from Japan founded in 2019 grounds Japan Founded in 2019 Footwear In common Footwear brands from Japan founded in 2019

Brands from Japan founded in 2019

AEWEN MATOPH Japan Founded in 2019 Clothing In common Brands from Japan founded in 2019 BOYS & GIRLS Japan Founded in 2019 Clothing In common Brands from Japan founded in 2019 CAROLINA GLASER BLACK Japan Founded in 2019 Clothing In common Brands from Japan founded in 2019 EMMEL REFINES Japan Founded in 2019 Clothing In common Brands from Japan founded in 2019

Frequently asked questions about Ni-mo

Country of origin, founding year, categories and parent brands.