Tagline
Unbound by convention, true to myself.
Lucida is a Japanese footwear brand founded in 2019. It is operated by Star Claire Co., Ltd., based in Osaka. Aimed at adult women, the brand offers sneakers as its main category, along with pumps, sandals, boots, and other footwear. Its approach centers on combining the elegance of pumps with the lightness of sneakers. Its official concept is “Unbound by convention, true to myself.” Through combinations of contrasting elements, the brand seeks to bring out women’s beauty and freedom, offering footwear for everyday wear as well as special occasions.
Concept
Lucida brings out women’s beauty and freedom through the combination of different elements. Through the elegance of pumps, the lightness of sneakers, and contrasts between materials, it redefines “femininity” and offers a new step to women who are not bound by convention.