EMMEL REFINES

Basic information

Country: Japan
Founded: 2019
Category: Clothing / Bags

Overview

EMMEL REFINES is a Japanese women's fashion brand operated by United Arrows. Based on Jewel Changes, which was launched in 2005, the brand was revamped as EMMEL REFINES on March 1, 2019. It proposes styles suited to the times, with a focus on expressing one's individuality while embracing and enjoying changing times and trends. It currently shares information on the green label relaxing website.

Concept

Pleasure—Enjoy the present and enjoy change

Tagline

Pleasure - Enjoy Now, Enjoy Change -

Parent brands

UNITED ARROWS 1989

EMMEL REFINES is a women's label of UNITED ARROWS. It proposes styles adapted to the times for women who embrace changing times and trends and want to renew themselves. Unlike UNITED ARROWS' focus on dresses and AEWEN MATOPH's distinctive offerings, it is developed as a women's line offering everyday wear that incorporates trends.

A women's line incorporating trends