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adidas

Basic information

Country
Germany
Founded
1949

Overview

adidas is a sports brand founded in 1949 by Adolf “Adi” Dassler in Herzogenaurach, Germany. It operates globally, focusing on footwear, apparel, and sporting goods, and uses the 3-Stripes as its brand icon. Its purpose is “Through sport, we have the power to change lives,” and it promotes the creation of value through sport.

Concept

Through sport, we have the power to change lives.

Tagline

Impossible is Nothing

Sub-brands

  • adidas Kids 1949

    adidas Kids is adidas’s line for children, offering the parent brand’s performance features and heritage designs adapted for children in sizes ranging from infants and toddlers through juniors. It incorporates details tailored to children, such as ease of movement during exercise and ease of putting on and taking off, while offering items including classic sneakers and tracksuits. Within the group, it serves as an introductory line for families, scaling down the icons and technologies of Originals and Performance for children.

    A family-oriented line for infants and toddlers through juniors.

  • adidas Originals 2001

    adidas Originals is adidas’s heritage/lifestyle line, which uses the Trefoil logo and primarily handles the reissue and re-release of classic archive-derived silhouettes such as Stan Smith, Superstar, Gazelle, and Samba. Following the reorganization of the brand structure around 1997, it was positioned as the line consolidating the Trefoil across heritage products, clearly differentiated from Performance, which is competition-oriented, and designer collaboration lines such as Y-3. Within the group, Originals plays a central role in reinterpreting the archive through collaborations.

    A lifestyle line focused on heritage

  • adidas by Pharrell Williams 2014

    adidas by Pharrell Williams is a collaboration line built on a long-term partnership with Pharrell Williams, announced in 2014. Based on the parent brand Originals, it rebuilds archives such as Stan Smith, Superstar, and NMD, as well as new silhouettes, using Pharrell’s branding (Humanrace) and his materials business Bionic Yarn, and releases them in capsule collections. Within the group, it is positioned as a major example of designer collaboration, expanding the scope of expression of Originals through limited releases and joint campaigns.

    A long-term collaboration line with Pharrell Williams