HYKE is a Japanese fashion brand launched under a new name by Hideaki Yoshihara and Yukiko Oode with the Fall/Winter 2013 collection, after its predecessor brand “green” went on hiatus. Centered on women’s ready-to-wear, it also offers shoes, bags, hats, accessories, and other items. Its concept is “HERITAGE AND EVOLUTION,” and it aims to evolve the history and heritage of clothing through its own sensibility and perspective.
Concept
HERITAGE AND EVOLUTION