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nonnative

Basic information

Country
Japan
Founded
1999

Overview

nonnative is a Japanese fashion brand founded in Tokyo in 1999 by Sufen Chi. Takayuki Fujii joined as a designer in 2001. The brand name means “not belonging, not being fixed,” and its concept is “to live with ease.” Centered on elements of outdoor, workwear, and military styles, the brand primarily develops menswear incorporating carefully selected high-quality materials and practical details.

Concept

To live with ease

Tagline

WE LIVE FOR FUN.

Sub-brands

  • nonnative DWELLER 1999

    nonnative DWELLER is an ongoing product line that systematizes the brand’s standard basics. It consistently offers T-shirts, sweatshirts, pants and caps under the DWELLER name, sunglasses, and other items across multiple seasons, adapting the brand’s functionality for everyday wear through adjustments to silhouettes and materials. There are documented cases of retailers and media referring to DWELLER as a standalone line.

    A line that systematizes everyday basics

  • nonnative EXPLORER 1999

    nonnative EXPLORER is the name of an outerwear and gear line centered on outdoor functionality. It has consistently offered down jackets, puffer jackets, and bags and pouches marked EXPLORER. Products using GORE‑TEX and high-performance insulation have been presented in collaborations with outdoor-specialist brands such as WILD THINGS. The line is positioned to reinforce the brand’s field and technical domain.

    A line focused on outdoor and technical outerwear

  • nonnative OFFICER 1999

    nonnative OFFICER is an ongoing group of styles centered on chino-fabric trousers and officer jackets such as 5B/3B. Chinos and jackets under the OFFICER name have been offered in different materials across multiple seasons, retaining military-derived functions and pocket configurations while occupying a place within the brand as a range of structured outerwear and bottoms.

    A structured line derived from chinos and officer styles

  • nonnative SOLDIER 1999

    nonnative SOLDIER refers to a group of models, including trousers and coats that follow field and military specifications. Five-pocket trousers, jackets, coats, and other items under the SOLDIER name continue to be released. Their product features reflect military-derived functions such as durability and pocket configuration, reinforcing the brand’s military-oriented range.

    A line focused on military and field functionality

  • nonnative TROOPER 1999

    nonnative TROOPER is an ongoing line of outerwear and trousers centered on details derived from MA-1 jackets and military uniforms. Bomber jackets (such as Trooper Puff Blouson), six-pocket trousers, and coats are offered across seasons, and the line also includes models made with functional materials such as GORE-TEX. It serves to express the brand’s military aesthetic through outerwear and bottoms.

    A specialist line for military outerwear and trousers

  • nonnative WORKER 1999

    nonnative WORKER is an ongoing range of styles centered on workwear-derived shirts, blousons, and trousers. Items made from durable materials such as denim and ripstop are released regularly, and the line is organized around workwear functions such as workwear-derived construction and pocket placement.

    A line of practical items derived from workwear.

  • nonnative VOYAGER 2025

    nonnative VOYAGER is a line spanning bags, two-way shoulder bags, backpacks, pouches, and accessories such as sunglasses and necklaces under the VOYAGER name, continuously supplying practical products that prioritize storage capacity and portability. It plays a role in reinforcing the brand’s travel and portability offerings in the accessories category.

    A practical travel line focused on bags and accessories