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BEAMS PLUS

Basic information

Country
Japan
Founded
1999

Overview

BEAMS PLUS is a menswear label launched in 1999 by BEAMS Co., Ltd. With the concept of “authentic men’s clothing that can be worn for years without growing tired of it,” it offers a wide range of products, including original, imported, and vintage items, as well as miscellaneous goods, drawing on styles from America’s golden age. It emphasizes original fabrics and domestic production, and is distributed in Japan and overseas through wholesale and stockists.

Concept

Authentic men’s clothing that can be worn for years without growing tired of it

Tagline

We're not for everyone.

Parent brands

  • BEAMS 1976

    A men’s-only label that emerged from BEAMS’ core men’s casualwear and launched in 1999. Taking American Ivy, workwear, sportswear, and military styles from the 1940s to the mid-1960s as its starting point, it reinterprets authentic menswear designed to be worn for many years. It marked its 25th anniversary in 2024 and is also expanding overseas. Its role is distinct from BEAMS F’s European classic style and BEAMS’ versatile casualwear, with American traditional style at its core.

    A core men’s line that delves deeply into American traditional style