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Barbour

Basic information

Country
United Kingdom
Founded
1894

Overview

Barbour is a British brand founded in 1894 by John Barbour in South Shields, northeastern England. Centered on waxed cotton outerwear, it offers a lifestyle range for men, women, and children, as well as footwear and accessories. Inspired by the values of the British countryside, the brand is also characterized by its family-run heritage and aftercare services, including manufacturing at its own factory, re-waxing, and repairs.

Concept

inspired by the unique values of the British countryside

Tagline

Barbour Way of Life

Sub-brands

  • Barbour International 1936

    Barbour International originated with a motorcycle wax suit developed in 1936 for the International Six Days Trial (ISDT), and began operating as a standalone line in 2013. While retaining functional details derived from biker and military styles, such as an angled chest pocket, throat strap, and adjustable belt, it differs from the parent brand’s country-oriented core line by giving men’s and women’s collections an urban reinterpretation using materials such as waxed cotton and quilting. Within the group, it is positioned in the more technical and active apparel segment, centered on motorcycle heritage.

    An urban line centered on motorcycle heritage

  • Barbour White Label 2019

    Barbour White Label (White Label / Made for Japan) is a diffusion collection developed primarily for the Japanese market. It retains Barbour design elements such as the traditional corduroy collar and tartan lining while reworking them with a slimmer fit, lightweight materials, and minimal details. Through slimmer-cut wax jackets and an expanded range of items beyond outerwear, including knitwear and shirts, it applies the parent brand’s country-oriented aesthetic to urban everyday wear. Within the group, it is positioned as a line that complements the Japanese market and the urban everyday-wear segment.

    A slim-fit expansion line for the Japanese market

  • Barbour Gold Standard 2020

    Barbour Gold Standard is a premium sub-brand launched to reconstruct archive-based classics to a higher standard, and was announced for Autumn/Winter 2020. At the time of its announcement, it focused on a limited number of styles, with an emphasis on material selection, including waxed fabrics, quilting, tweed, and oiled leather, as well as trims such as corozo buttons and leather details. It is characterized by tailoring processes that include hand-cutting patterns and the use of high-quality materials, and offers top-tier outerwear primarily intended for the luxury menswear market. Within the group, it is the line at the pinnacle of product quality.

    The highest-tier premium outerwear line for men