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GANNI
Basic information
Overview
GANNI is a fashion brand founded in 2000 in Copenhagen, Denmark, by gallery owner Frans Truelsen. Since 2009, it has been led by Creative Director Ditte Reffstrup and CEO Nicolaj Reffstrup. The brand focuses primarily on women’s ready-to-wear and also offers shoes and accessories. It emphasizes transparency and continuous improvement, with the aim of becoming “the most responsible version of ourselves,” and has obtained B Corp certification.
Concept
We’re not chasing perfection. Our goal is to become the most responsible version of ourselves, by embracing innovation, challenging the status quo, and pushing for systemic change within and beyond our industry.