Tagline
ENRICHING LIVES THROUGH CYCLING
GripGrab is a cycling equipment brand founded in Denmark in 2000 by the Kloyer brothers Christian, Bjorn, and Martin. The brand began when founder Christian started developing gloves for mountain biking, and its range has since expanded to include gloves, shoe covers, socks, headwear, and cycling apparel. It aims to make products that allow people to enjoy cycling throughout the year, and places importance on development and testing by riders themselves. Its purpose is to enrich people’s lives through cycling.
Concept
To inspire cyclists to explore their potential and to create products that enable them to live out that potential.