Trendhim

LUCLEON was established in 2012, when Trendhim began designing its own products, and was its first house brand. As the starting point for Trendhim’s in-house product development, it offers a wide range of men’s accessories, including jewelry and watches. Its current official introduction highlights minimalism, functionality, and durability based on Danish design values. While MOODY MASON specializes in jewelry and BOHEMIAN REVOLT focuses on accessories for suits, LUCLEON is not limited to a specific use and serves as a versatile accessories option that forms the foundation of the brand portfolio.

OTSU is a house brand that Trendhim added in 2023, and its official history presents it as a streetwear brand. Brand materials identify sportiness, color, strength, and an active impression as its direction. Its current products include accessories, jewelry, and watches featuring color and graphics, which add an accent to everyday casual outfits. Unlike FAWLER, which offers classic accessories and watches, and SIDEGREN, which focuses on functionality and Scandinavian design, OTSU serves a role in Trendhim’s lineup associated with streetwear.

ARKAI is one of Trendhim’s house brands, focusing mainly on jewelry made with natural stones, metals, and symbolic motifs. Brand materials indicate an emphasis on materials such as stone, leather, and gold, along with a direction informed by symbolism and spirituality. Current products include stone bracelets and pendants, accessories featuring designs such as crosses, stars, and compasses, as well as watches and hats. Unlike SIDEGREN, which centers on functionality and concise forms, and MOODY MASON, which specializes in jewelry, ARKAI is positioned as a line that makes use of material colors and symbolic ornamentation.

BOHEMIAN REVOLT is one of Trendhim’s house brands, offering dress accessories that add individuality to occasions when wearing a suit. Its range includes ties, bow ties, pocket squares, ascots, and lapel pins, with products distinguished by their use of patterns and color. Its focus differs from that of LUCLEON, which offers a broad range of accessories for everyday use, and WAYKINS and LAZY BEAR, which have casual directions suited to travel and city walks; it adds design options for completing formal outfits. Within Trendhim’s house-brand portfolio, it is positioned as a line specializing in suit styles.

FAWLER is one of Trendhim’s house brands, developed for men who value craftsmanship and long-lasting use. Within Trendhim’s broad range of accessories, it is distinguished by understated designs that make use of materials such as leather and wool. Through hats, gloves, scarves, belts, watches, and other items, it offers classic accessories for completing everyday outfits. In contrast to LUCLEON, which offers a wide variety of accessories, this line foregrounds traditional materials and a mature look.

LAZY BEAR is one of Trendhim’s house brands, and its official introduction positions it as a brand for people who explore cities. Within Trendhim’s range of accessories, it represents a casual direction associated with everyday outings, such as walking around town and getting around the city. Compared with WAYKINS, which focuses broadly on travel and adventure, its central themes are city life and urban exploration. It also differs in purpose from BOHEMIAN REVOLT, which complements formal attire: LAZY BEAR is distinguished as a line to wear with everyday clothes rather than suits.

MOODY MASON is a specialized line within Trendhim's house-brand portfolio focused on men's jewelry. Its official introduction positions it as jewelry for men with different facets, rather than limiting it to a single image of masculinity. Its products include rings, necklaces, earrings, and bracelets featuring motifs such as animals and skulls, and its role is distinct from LUCLEON, which covers accessories more broadly. Within Trendhim's overall assortment, which also includes watches, hats, bags, and other items, it serves as a specialized option for choosing jewelry that adds individuality to an outfit.

SALT & HIDE belongs to Trendhim’s portfolio of house brands and is a line that combines an interest in travel and movement with a focus on natural materials. Its official presentation connects the colors, textures, and feel of its materials with places visited and journeys yet to come. It shares common ground with WAYKINS, which is themed around travel and adventure, while differing in its emphasis on the character of the materials themselves. Among Trendhim’s broad range of accessories, it offers an option centered on natural materials and the idea of movement, distinct from urban everyday items and dress accessories for suits.

SEIZMONT is a line within Trendhim’s house-brand portfolio, focused primarily on watches and also offering jewelry. Brand materials present youthfulness, energy, and confidence, alongside a technical impression and clear contrasts, as elements of its brand expression. Its products include watches with skeleton designs and models that highlight the design of the dial, presenting the watch’s design itself as an element of personal style. It takes a different direction from SIDEGREN, which emphasizes concise Scandinavian design, and FAWLER, which offers classic accessories, serving those seeking distinctive watches within Trendhim’s range of accessories.

SIDEGREN is a house brand of Trendhim that brings together contemporary Scandinavian design and functionality. Its official introduction presents an approach that goes beyond a minimalist appearance, giving each item a practical purpose. The products include watches, as well as rings, bracelets, cufflinks, gloves, and other everyday accessories in simple designs. Unlike BOHEMIAN REVOLT, which foregrounds patterns and colors, and ARKAI, which incorporates iconic motifs, SIDEGREN represents functionality and Nordic design within Trendhim’s lineup.

WAYKINS is a house brand of Trendhim, centered on an enjoyment of travel, adventure, and getting around. The official brand description presents an easygoing, exploratory persona and materials such as leather and heavyweight fabrics. Its current products include bracelets made with braided cord and beads, necklaces, and hats, offering casual accessories that can be incorporated into everyday outings. Unlike LAZY BEAR, which focuses on urban activities, and BOHEMIAN REVOLT, which offers accessories for suits, WAYKINS connects travel with everyday outings.