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LAZY BEAR

LAZY BEAR

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Country: Denmark
Category: Bags
Related brands: Bags brands from Denmark

Overview

LAZY BEAR is a house brand offered by Trendhim, a Danish men's accessories company. It is intended for urban explorers and, in its official brand introduction, presents a perspective that sees the city as nature. Its products are designed in Denmark and include accessories for outings and travel, such as bags and backpacks.

Concept

Lazy Bear is for the urban explorer. The one who looks at a concrete jungle and only sees the jungle. Life is meant to be lived – pack for it.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2007

Year Brand Category Description

2007

Trendhim

Parent brand

Accessories

An everyday casual line themed around urban exploration

LAZY BEAR is one of Trendhim’s house brands, and its official introduction positions it as

LAZY BEAR is one of Trendhim’s house brands, and its official introduction positions it as a brand for people who explore cities. Within Trendhim’s range of accessories, it represents a casual direction associated with everyday outings, such as walking around town and getting around the city. Compared with WAYKINS, which focuses broadly on travel and adventure, its central themes are city life and urban exploration. It also differs in purpose from BOHEMIAN REVOLT, which complements formal attire: LAZY BEAR is distinguished as a line to wear with everyday clothes rather than suits.

2007 Parent brand

Trendhim

Accessories

An everyday casual line themed around urban exploration

LAZY BEAR is one of Trendhim’s house brands, and its official introduction positions it as