LUCLEON is an in-house brand launched in 2012 by Denmark’s Trendhim. It offers accessories, primarily jewelry for men, as well as watches, wallets, and bags. In its official introduction, the brand centers on the image of a man who makes an impression through quiet confidence and strength rather than relying on conspicuous displays. The products are designed by Trendhim’s in-house design team in Denmark and sold through Trendhim.
Concept
Lucleon is for the man who understands how to make an impact without needing to demand attention. It’s his quiet confidence and strength that makes him a lion – not his roar.