AMERICANDREAMS

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Overview

AMERICANDREAMS is a fashion brand founded in Denmark in 2012, with a primary focus on knitwear. It was founded by Cecilie Villadsen. The brand designs in Copenhagen and offers women’s and men’s clothing and accessories, centered on colorful mohair knits. Its knitwear and yarn are produced in Italy, and it launched a kids’ collection as a sub-line in 2021. Its stated mission is to make lovely knits at an affordable price.

Concept

Our mission is to make lovely knits at an affordable price.

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Parent brands and sub-brands, ordered by founding year.

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3 brands
Founded
2020-2023
2020 Sub-brand
BD20
Clothing

A derivative line focused on outerwear and accessories

BD20 is an official sub-brand launched by AMERICANDREAMS in 2020. Unlike the parent brand’

BD20 is an official sub-brand launched by AMERICANDREAMS in 2020. Unlike the parent brand’s core offering of colorful knitwear, it offers outerwear and accessories made with faux fur and vegan leather. In contrast to the main line centered on knitwear, Americandreams Apparel, which offers women’s clothing to pair with knitwear, and the Kids Collection for children, it is positioned as a derivative label covering different materials and product categories.

2021 Sub-brand
Kids Collection
Clothing

A kids’ line derived from the parent brand, designed for parents and children to wear together

A children’s line launched by AMERICANDREAMS in 2021 and officially positioned as a “sub-l

A children’s line launched by AMERICANDREAMS in 2021 and officially positioned as a “sub-line.” It adapts the parent brand’s signature knitwear for children, offering designs that mothers and children can wear alike. Knitwear and accessories for children are unisex and carry on the parent brand’s distinctive colorful knitwear. While the parent brand has adult womenswear and menswear lines, this line serves the kids’ segment for parents and children to enjoy together.

2023 Sub-brand
Americandreams Apparel
Clothing

A women's clothing line designed to coordinate with knitwear

A women's apparel line established by AMERICANDREAMS in 2023. Building on its parent brand

A women's apparel line established by AMERICANDREAMS in 2023. Building on its parent brand's focus on knitwear, it extends the range to garments such as dresses, tops, and skirts, with items designed to be worn with the signature knits. While the parent brand centers on knitwear, this line is positioned as providing women's clothing that completes an outfit. It is also officially described as using Italian-made cotton and viscose materials.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about AMERICANDREAMS

Country of origin, founding year, categories and parent brands.

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