DAKS is a British luxury fashion brand founded by Simeon Simpson in 1894 on Middlesex Street in London. Its focus was on bringing high-quality tailoring on a par with bespoke clothing to ready-to-wear, leading to the Self-Supporting Trouser and, from 1937, womenswear. It offers clothing and accessories for men and women under the direction of a creative director, with “British craftsmanship, practicality and understated style” as its guiding values. Its signature is the House Check, introduced in 1976.
Concept
British craftsmanship, practicality and understated style